On Thursday evening, amid swirling speculation concerning an incident at Brown University, the network's Kaitlan Collins took to social media, highlighting the uncertainty and pointing viewers to her channel's 9pm newscast.
While the network is hardly a impeccable news source, her statement rang true for a lot of people. It stands as one of the outlets where one can locate fact-based and generally trustworthy reporting – notably during fast-moving events like the one unfolding near a New Hampshire storage facility.
A Vulnerable State Amid a Corporate Struggle
But the news network, now four and a half decades old, finds itself in a vulnerable position as two huge media corporations battle over ownership of its corporate owner, Warner Bros Discovery.
Whatever the outcome, the future of CNN has been drawn into a high-risk game of corporate ownership, instead of as a question of what serves the information-seeking public.
“Here is one more case of the deep structural problems with origins in decades of policy decisions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The debate about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a more important point.
“It gets presented as a business story with powerful individuals as the main characters, but there is very little discussion of the common good,” Pickard explained.
The Complicating Factor: Political Influence
The CNN scenario is complicated by Donald Trump’s views about a network he has long portrayed as perhaps his primary “fake news” foe.
Recall the shouts of “CNN sucks!” at the president’s rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.
Trump now says that CNN needs new ownership. This can be interpreted as ownership that will insulate him from criticism and scrutiny. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a unsolicited offer.
Trump has reason to like that company more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently appointed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that historic news network.
An Outcome of Further Instability
Notably, if Netflix is successful, CNN and other cable outlets would first be separated into a separate entity. This might be a welcome development to many at the network, but it’s hardly a secure position. That structure could pave the way for CNN for another sale. There is no finish line.
In the view of Timothy Wu, a great deal of this is illegal, anyway. The well-known analyst of big tech’s dominance stated that anti-trust laws should prohibit both deals.
“Either merger would be harmful to the country, and both should be opposed by anti-trust authorities,” Wu stated.
The Fundamental Issue and a Potential Solution
No matter the outcome in this situation, the bigger problem persists.
“Our current system is a highly anti-democratic system, but we shouldn’t give in to a sense of powerlessness,” Pickard said. Government actions – from the 1930s and 1940s – helped to foster this hyper-commercialized monster, and revised policy decisions can fix it.
Can reform occur in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Overhaul is very unlikely now, but that doesn’t mean it will never happen.
Initiatives that strengthen independent news organizations, aid local journalism, finance public media, and prevent the concentration of media power in a handful of hands are within reach – they are necessary for a robust democracy.
In the world of media ownership, size does not equal quality. And news organizations like CNN must not be pawns in the latest corporate chess match.